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Daily effectiveness insights, curated by WARC’s editors.

Cannes Lions 2023: Creative Impact, Unpacked - what you need to know
30 June 2023
Cannes Lions 2023: Creative Impact, Unpacked - what you need to know
Artificial Intelligence (AI) Creativity & effectiveness Accountability, C-Suite relations

WARC curated a series of effectiveness-focused sessions over the course of Cannes Lions International Festival of Creativity 2023  – this report distils everything you need to know about the effectiveness conversation at the festival.

WARC members have exclusive access to the report right now. 

Why it matters

“The era of brand is over,” said Scott Galloway onstage at a Creative Impact session during the festival.

In short: WARC disagrees.

In context

In a fast-changing business landscape, marketers and their partners must adapt. The way brands are built must evolve. The language marketers use must change.

But the message from the Festival is far more positive. Change is already happening. And there is new evidence that creativity will remain at the heart of it.

In this report

  • Strategies for aligning with the CFO
  • Adapting to a platform economy
  • Effectiveness as culture
  • Media and creativity reunited
  • The AI conversation at Cannes

Stay tuned for the full wrap-up of all WARC coverage from the festival, our whitepapers, podcasts and more next week.