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Can TripAdvisor Plus change the face of travel? | WARC | The Feed
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09 September 2021
Can TripAdvisor Plus change the face of travel?
Brand partnerships
Subscription models
Travel agents, tour operators
Many brands are implementing subscription models to drive consistent revenues and boost brand loyalty – but with mixed results. Could TripAdvisor’s new subscription service be a bellwether for the post-COVID era in the travel category?
Why it matters
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