Can e-commerce be environmentally friendly? | WARC | The Feed
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Can e-commerce be environmentally friendly?
There’s a general misconception that the massive growth in e-commerce comes with no real cost to the environment. However, between transport and logistics, and packaging and website design, emissions and wastage combine to create a significant environmental issue for brands to address.
Why it matters
As e-commerce uptake soars, brands are reckoning with the environmental impact of customer experience design, delivery logistics and product packaging. According to Lauren Furmidge, Account Manager at Incubeta, e-commerce businesses should put environmental concerns at the centre of their business model.
Key takeaways
- In light of the environmental impacts of every visit and...
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