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ByteDance and Kuaishou account for nearly one-quarter of mobile activity
15 December 2020
ByteDance and Kuaishou account for nearly one-quarter of mobile activity
Mobile audiences Douyin/TikTok Greater China

ByteDance and Kuaishou collectively account for nearly a quarter of mobile app consumption in China as other major apps lost share, according to data from QuestMobile and China Internet Watch.

Why it matters

The BAT technology group continues to dominate in China but ByteDance and Kuaishou are growing rapidly and may require a different approach from brands.

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