Systemic marketing integrates the various marketing disciplines to make an organisation more responsive and understand customers better. According to gugu sleep’s Andreas Moellmann, it responds to the rise of digital marketing by creating more personalised customer journeys.

Why it matters

A systemic marketing approach overcomes divisions between departments by interpreting all marketing disciplines as part of one holistic ecosystem. The objective is to align with the customer journey and take the user to the next phase of that journey.

Takeaways

• Differences in belief systems limit collaboration between marketing disciplines, preventing marketing’s full potential from being realised.
• The traditional marketing approach...