Burger King’s new look drives results | WARC | The Feed

Burger King’s new identity took the design world by storm earlier this year and secured one of the first Lions of this year’s Cannes Lions Live.

Why it matters

If anyone doubts the power of design, they should take note of the fact that the stock price of Burger King’s parent company rose 7.8% following the unveiling of the new look.

Takeaways