BTS x McDonald’s: A masterclass in authenticity | WARC | The Feed

Brands can get tips for their own marketing campaigns from the successful collaboration between Korean pop sensation BTS and fast food giant McDonald’s, says Mutant’s Bethany Bloch.

Why it matters

To achieve successful brand partnerships, marketers should prioritise authenticity, tailor content for their audience and localise as much as possible with the agility to adapt amid unforeseen situations.

Takeaways