Brits see streaming TV as better quality and value for money than alternatives

More than half of UK consumers (53%) say streaming services provide more entertaining content than that found on traditional TV counterparts, while six in ten (59%) think they offer better value for money than cable or satellite TV.

Why it matters

Twenty-nine percent of all UK consumers say they’re likely to spend more time watching paid video streaming services a year from now, but the figure is much higher (40%) for Gen Z and Millennials.

That is according to The State of Video & Connected TV, a global report from tech company Criteo, which highlights how the pandemic has altered viewing habits: 62% of UK respondents said they watch more paid streaming services than before the start of COVID-19 and the main reason for doing so is simply because they are at home more.

Takeaways

• The benefits highlighted by the services themselves are secondary – “anytime, anywhere” access (42%) and original content (41%). One in three UK consumers spends more than £50 per month on a cable or satellite subscription, while only one in eight spends the same amount on streaming services.

• Netflix is the most popular streaming platform (used by 72%), followed by iPlayer (68%), YouTube and ITV Hub (47% each) and Amazon Prime Video (45%).

• Almost half (47%) prefer video ads because they’re entertaining and engaging, but 40% don’t want the same one shown too many times; 37% want to see useful information and relevant information.

• Two in five say video streaming services have influenced their purchasing decisions in the last 12 months.

Sourced from Criteo