Brands spent and sold 50% more on Amazon in Q4 | WARC | The Feed

Advertiser spend and sales on Amazon saw rapid growth in the fourth quarter of 2020 as brands attracted consumers during the festive period and Amazon Prime Day, according to data from performance marketing agency Tinuiti.

Why it matters

Amazon is the go-to place for many online shoppers and marketers have responded by shifting their budgets, with clear evidence of success.