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27 January 2021
Brands spent and sold 50% more on Amazon in Q4
E-commerce & mobile retailDigital media planning & buyingGermany
Advertiser spend and sales on Amazon saw rapid growth in the fourth quarter of 2020 as brands attracted consumers during the festive period and Amazon Prime Day, according to data from performance marketing agency Tinuiti.
Why it matters
Amazon is the go-to place for many online shoppers and marketers have responded by shifting their budgets, with clear evidence of success.