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Brands spent and sold 50% more on Amazon in Q4
27 January 2021
Brands spent and sold 50% more on Amazon in Q4
E-commerce & mobile retail Digital media planning & buying Germany

Advertiser spend and sales on Amazon saw rapid growth in the fourth quarter of 2020 as brands attracted consumers during the festive period and Amazon Prime Day, according to data from performance marketing agency Tinuiti.

Why it matters

Amazon is the go-to place for many online shoppers and marketers have responded by shifting their budgets, with clear evidence of success.

Across Canada, Germany, the UK and the United States, advertising spend on Sponsored Products rose by 53% in Q4 2020. Sales associated with these campaigns grew even quicker, rising by 56% year-on-year.

Takeaways

  • WARC's survey of over 1,000 marketers...

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