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Brands should look to the metaverse for how to build the next level of online communities
18 March 2022
Brands should look to the metaverse for how to build the next level of online communities
Metaverse Brand management

Online branded communities are as old as digital media, but the metaverse approach to building community – using web3 components such as play-to-earn gaming, NFTs and cryptocurrency – point to how these can evolve.

Why it matters

Web3 offers new opportunities to create engagement that haven’t previously existed; now is the time for marketers to observe and learn. 

Takeaways

  • Much of the interaction around communities in the metaverse is self-initiated and cross-platform; Twitter Spaces and dedicated Discords are just some of the ways these loose communities bond themselves together.
  • Play-to-earn games, such as the blockchain game Wolf Game, also bond...

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