Brands should look to the metaverse for how to build the next level of online communities | WARC | The Feed

Online branded communities are as old as digital media, but the metaverse approach to building community – using web3 components such as play-to-earn gaming, NFTs and cryptocurrency – point to how these can evolve.

Why it matters

Web3 offers new opportunities to create engagement that haven’t previously existed; now is the time for marketers to observe and learn. 

Takeaways