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Brands should keep vital AI tasks in-house
13 June 2023
Brands should keep vital AI tasks in-house
Artificial Intelligence (AI) Managing the marketing function Strategy

Marketers should consider keeping the top-priority use cases for generative artificial intelligence (AI) in-house, according to consultancy Bain & Company.

Why it matters

Generative AI tools like ChatGPT are the subject of significant buzz among marketers, many of which are adopting these tools for everything from asset generation to workflow simplification. The greatest impact, however, will not come from marketers using the same AI tools for the same tasks as their rivals.

Takeaways

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