For brands, Reddit can be a valuable platform to drive brand engagement, but only if they can approach users in an open and honest manner.

Why it’s important

Reddit is one of the largest, most active social platforms in the world, and while Redditors are generally hostile towards brands, deliberate efforts to understand and add value to the community can prove successful for brand engagement.

Takeaways

• Reddit is actually a network of sub-communities -- or subreddits -- and brands need to make sure they understand the communities they’re trying to reach before joining the conversation.
• Reddit isn’t just for young,...