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Brands on bringing brand, creative and technology together
18 May 2021
Brands on bringing brand, creative and technology together
Tech-driven innovation Managing the marketing function

Amid the rapid transformation in technology during the pandemic, brands have needed to retain their humanity to best connect with customers – and that has involved some rethinking of marketing strategy.

Why it matters

As customer expectations about technology change, the challenge for brands is to acquire new customers through responsible marketing and branding with creative strategies, while being able to communicate messaging more effectively in a shorter time frame.

Takeaways

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