Brands need to adapt for a new wave of online shoppers in KSA and UAE | WARC | The Feed

Up to a quarter of online shoppers in KSA and UAE are new to the experience and started as a result of the pandemic. A new WARC report details the implications. 

WARC has partnered with Choueiri Group to place e-commerce in these markets in context through analysis of proprietary research among 1,490 consumers in KSA and 1,230 consumers in UAE.

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