Climate confusion about which actions can help reduce global warming is real, even with the deluge of news and information, but brands can step in to bridge the climate-awareness gap because it makes sense for their business.

Why it matters

Brands should take on the role of educating, inspiring and nudging consumers to change their lifestyles because millions of already motivated people will ignite a tidal wave of positive change by directing more of their hard-earned dollars to highly impactful choices.

Takeaways

• People are confused because there are no universal standards to track impacts or measure carbon footprints.
• They want...