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Brands can prove they are not just marketing assets, but financial assets
08 March 2022
Brands can prove they are not just marketing assets, but financial assets
Brand growth Accountability, C-Suite relations Managing the marketing function

Analysis of 24,000 US brands by creative digital consultancy Deloitte Digital revealed four metrics that prove investing in brand lifts every part of a company, including its bottom line.

Why it matters

CMOs need to constantly advocate internally for brand investment, and tools including Deloitte’s BrandWorth help brands prove they are truly financial assets for businesses.

Takeaways

  • The four BrandWorth metrics – Values Alignment, Experience Satisfaction, Message Memorability and Share of Culture – show a direct impact on revenue growth.
  • Companies that scored above average against those metrics achieved 175% higher positive brand impression, 185% higher purchase consideration,...

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