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Brands can prove they are not just marketing assets, but financial assets | WARC | The Feed
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08 March 2022
Brands can prove they are not just marketing assets, but financial assets
Brand growth
Accountability, C-Suite relations
Managing the marketing function
Analysis of 24,000 US brands by creative digital consultancy Deloitte Digital revealed four metrics that prove investing in brand lifts every part of a company, including its bottom line.
Why it matters
CMOs need to constantly advocate internally for brand investment, and tools including Deloitte’s BrandWorth help brands prove they are truly financial assets for businesses.
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