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09 February 2022
Brands can harness pester power for sustainability
SustainabilityChild lifestyles & attitudesMarketing to children
Children are well versed in the problems facing the planet, but far from being overwhelmed or depressed, they are keen to discover how they, and their decisions, can help make a positive difference, and they are proud of the choices they make.
Why it matters
Children see solving big world problems as everyone’s challenge – including businesses – and “pester power” means they can influence purchase decisions in their families and schools in favour of more sustainable options.