Brands can align with new, reliable influencers in a US looking for truth | WARC | The Feed

Introduction

2020 changed the nature of influencers, as issues ranging from the presidential election to the pandemic left Americans looking for truth. This has put the spotlight on a new breed of reliable, expert influencers.

Why it matters

Consumers’ interest in these influencers means brands need to re-appraise social media and re- orient their influencer strategies around this change.

Takeaways