Brands and trends: What to focus on post-COVID | WARC | The Feed
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Brands and trends: What to focus on post-COVID
Sustainable marketing, durable luxury and a greater focus on mental and physical health are key consumer and marketing trends that brands need to look at over the next five years as the world moves from the pandemic to endemic stage, according to GSK Consumer Healthcare.
Why it matters
Mindless luxury is out and positive luxury is in as more consumers look at sustainable marketing, which means brands need to look at it too and have not only ethics and values as their foundation but also demonstrate the values of sustainability by communicating and projecting sincerity and authenticity.
Takeaways
- Sustainability...
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