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18 May 2022
Brands and sustainable marketing: What Indian corporates must do
The key to understanding the future is sustainability and corporate India has a pivotal role to play in society’s embrace of sustainability values.
Why it matters
Brands that strive for sustainability will futureproof their reputation and get ahead of the curve, while media has a role to play in inspiring, influencing, and enabling organisations and stakeholders to embrace measures that can be a positive force for change.