Brands and sustainability: The many points of intersection | WARC | The Feed
Read daily effectiveness insights and the latest marketing news, curated by WARC’s editors.
You didn’t return any results. Please clear your filters.
Brands and sustainability: The many points of intersection
There is no question that sustainability needs to happen and Indian brands looking to embark on their sustainability journey can leverage on four different dimensions.
Why it matters
Sustainability can be built into the brand journey through communication, new product development, manufacturing, and the sourcing of materials, but for a brand to be truly sustainable, it cannot focus on just one aspect.
- Brand purpose contributes to sustainability when it moves from opinion to encouraging social or other aspects of sustainability.
- A change in product can have social and economic impact by increasing quality of life and reducing the burden...
This content is for subscribers only.
Sign in or book a demo to continue reading WARC’s unbiased, evidence-based insights that save you time and help you make marketing choices that work.
Email this content