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Brands and media are failing Black women
Marketers and media need to earn the trust of Black women because, compared to women of other races/ethnicities, they are the least likely to consider that initiatives from brands and media will play a key role in advancing women’s equality, a study suggests.
Perceptions of progress: The state of women’s equality in the US, from Dentsu and SeeHer, focuses on Black, Hispanic and Latinx women.
While close to half of them feel “very hopeful” about the current state of gender equality, they are less confident that true equality will happen in their lifetimes.
Winners announced for WARC Awards for Effectiveness 2022
How Vietnam can embrace fashion-conscious consumerism
Vietnam is one of the world’s top fashion and textile manufacturers and the country will play a vital role as fashion brands meet the growing demand for sustainable fashion.
Why it matters
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