Marketers and media need to earn the trust of Black women because, compared to women of other races/ethnicities, they are the least likely to consider that initiatives from brands and media will play a key role in advancing women’s equality, a study suggests.

Perceptions of progress: The state of women’s equality in the US, from Dentsu and SeeHer, focuses on Black, Hispanic and Latinx women.

While close to half of them feel “very hopeful” about the current state of gender equality, they are less confident that true equality will happen in their lifetimes.