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Brand purpose in Asia: Consumers seek brand support for societal issues | WARC | The Feed

Brand purpose in Asia: Consumers seek brand support for societal issues
08 February 2023
Brand purpose in Asia: Consumers seek brand support for societal issues
Brand purpose Sustainability Asia (general region)

A BBDO Asia report finds growing demand for brand purpose in the region, with brands becoming an unlikely ally for Asian citizens as they look to fill the gap where national institutions often cannot or will not.

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