Brand in action: How Zomato delivers sustainability with food | WARC | The Feed

Brand in action: How Zomato delivers sustainability with food

Zomato is arguably India’s leading food delivery and dining and restaurant discovery service: head of branding Chandan Mendiratta, chief sustainability officer Anjalli Kumar, and chief people officer and co-founder Akriti Chopra speak to WARC about how sustainable and responsible marketing found a key place in its initiatives.

Key insights

• Zomato prioritises both social and environmental sustainability to do right by its stakeholders.
• It believes that becoming a sustainable company is a necessity if a business has to thrive in the long run.
• Viewing sustainability as a “campaign” undermines the intent, impact and future of the causes Zomato champions.

The big idea

Marketing can’t work independent of core business strategy and sustainability needs to be core to the business. If it doesn’t make business sense, it won’t make marketing sense.