Brand in action: How Genki Forest plans to be the next Coca-Cola | WARC | The Feed

Brand in action: How Genki Forest plans to be the next Coca-Cola

From an investment background, to selling sparkling water and tea, as well as building a new energy drink sub-brand, Genki Forest is a disruptor brand with plans to go global.

Key insights

• One of Genki Forest’s goals is to restart from a brand-focused point of view, rather than a more product-oriented one.
• Genki Forest doesn’t want to be just a Chinese company going abroad but to be a truly international company.
• Managing a brand and building a team are about the quality of relationships, caring for team members and having a vision.

Key quote

“We always have this consensus within the company that we have to be problem-oriented. Everyone can make the decision to change” – Uki Zhang, Partner and Head of Functional Brands and P, Genki Forest.