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Brand in action: How Genki Forest plans to be the next Coca-Cola
Category disruption
Brand management
From an investment background, to selling sparkling water and tea, as well as building a new energy drink sub-brand, Genki Forest is a disruptor brand with plans to go global.
Key insights
- One of Genki Forest’s goals is to restart from a brand-focused point of view, rather than a more product-oriented one.
- Genki Forest doesn’t want to be just a Chinese company going abroad but to be a truly international company.
- Managing a brand and building a team are about the quality of relationships, caring for team members and having a vision.
Key quote
“We always have this consensus within the company that we have to be problem-oriented. Everyone can make the decision to change” – Uki Zhang, Partner and Head of Functional Brands and P, Genki Forest.Email this content