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Brand in action: How Florasis leveraged Chinese style and culture for cosmetics
Category disruption
Collaboration & co-creation
Direct to consumer (D2C)
Chinese make-up brand has been riding on the Chinese-ness trend to disrupt the market amid stiff competition and become an internet hit virtually overnight.
Key insights
- The Florasis style relies on ancient Chinese recipes to produce cosmetics incorporating flower essences and herbal extracts.
- Products are co-created with users who evaluate samples and give the makeup company feedback on their experiences.
- Among its six key pillars for growth are the insistence on Oriental heritage, artisanal R&D and user co-creation.
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