Brand in action: How Florasis leveraged Chinese style and culture for cosmetics | WARC | The Feed

Brand in action: How Florasis leveraged Chinese style and culture for cosmetics

Chinese make-up brand has been riding on the Chinese-ness trend to disrupt the market amid stiff competition and become an internet hit virtually overnight.

Key insights

• The Florasis style relies on ancient Chinese recipes to produce cosmetics incorporating flower essences and herbal extracts.
• Products are co-created with users who evaluate samples and give the makeup company feedback on their experiences.
• Among its six key pillars for growth are the insistence on Oriental heritage, artisanal R&D and user co-creation.