Brand in action: How Dunzo stands for quicker, convenient and predictable | WARC | The Feed

Brand in action: How Dunzo stands for quicker, convenient and predictable

Dunzo is an Indian quick commerce pioneer and co-founder and CEO Kabeer Biswas speaks to WARC India Editor Biprorshee Das about how quick delivery can enhance the customer experience and inspire brand loyalty.

Key insights

• Users prefer selection, quality and price over speed only, and we encourage them to pick slower delivery times so that we can build a robust business model.
• There are 4 shopping missions in mid to high-income Indian households – weekly buying, top-up grocery buying, unplanned events and festival-related buying.
• Dunzo sees a future of building sustainable supply chains across the complete delivery lifecycle - from the time of packaging to the delivery of the product.