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20 December 2022
Brand experience remains vital in changing times
Customer experienceMarketing in a recessionStrategy
Consumers and clients alike are looking ever more carefully at where they spend their money and how they get the most value from it; investing in brand and brand experiences is a proven way to hold onto customers without eroding value through discounting.
Why it matters
Leading brands continue to recognise and invest in the value of experiences as a key avenue for marketing growth and connecting with their target audiences.