Brand experience remains vital in changing times | WARC | The Feed
The Feed
Read daily effectiveness insights and the latest marketing news, curated by WARC’s editors.
You didn’t return any results. Please clear your filters.
Brand experience remains vital in changing times
Consumers and clients alike are looking ever more carefully at where they spend their money and how they get the most value from it; investing in brand and brand experiences is a proven way to hold onto customers without eroding value through discounting.
Why it matters
Leading brands continue to recognise and invest in the value of experiences as a key avenue for marketing growth and connecting with their target audiences.
According to Nick Blenkarne, head of strategy at Imagination, experience plays an essential role in building brand equity to justify pricing. One in three customers leaves a brand they...
This content is for subscribers only.
Sign in or book a demo to continue reading WARC’s unbiased, evidence-based insights that save you time and help you make marketing choices that work.
Email this content