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Brand experience key for travel marketing post-COVID
23 April 2021
Brand experience key for travel marketing post-COVID
Health & well-being E-commerce & mobile retail Destinations and locations

With demand for UK staycations this summer set to hit a ten-year high, the pressure is on travel brands hit hard during the pandemic to win British tourist pounds when COVID-19 restrictions are fully lifted – in June, if all goes well. That’s just weeks away, but it’s not too late for brands to prepare now by optimising their digital real estate.

Why it matters

British holidaymakers are expected to spend £7.1 billion holidaying at home this summer – a 22% increase on the £5.8 billion they spent in 2019.

What travel brands can do

According to Miranda...

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