You didn’t return any results. Please clear your filters.
Brand distinction has made a comeback as marketers return to longer-term thinking after focusing on performance-led strategies for much of 2020.
That was the view outlined by Justin Peyton, Wunderman Thompson's APAC chief transformation and strategy officer, at the recent Spikes Asia X Campaign event.
Why it matters
Send colleagues a link to this content.
To send to more than one recipient, put a comma between email addresses.