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Brand distinction bounces back after performance focus
15 March 2021
Brand distinction bounces back after performance focus
Accountability, C-Suite relations Managing the marketing function

Brand distinction has made a comeback as marketers return to longer-term thinking after focusing on performance-led strategies for much of 2020.

That was the view outlined by Justin Peyton, Wunderman Thompson's APAC chief transformation and strategy officer, at the recent Spikes Asia X Campaign event.

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