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16 March 2021
Brand-building ads on Facebook can drive short-term sales
Long-term vs short-term effectiveness
Facebook
Social media effectiveness
Brand-building ads outperform direct-response messaging on Facebook, the social network, when it comes to driving short-term sales for industries like e-commerce and retail.
These findings emerged from a study by Facebook, Analytic Partners, the measurement and analytics firm, and GroupM.
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