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Daily effectiveness insights, curated by WARC’s editors.

Brand-building ads on Facebook can drive short-term sales
16 March 2021
Brand-building ads on Facebook can drive short-term sales
Long-term vs short-term effectiveness Facebook Social media effectiveness

Brand-building ads outperform direct-response messaging on Facebook, the social network, when it comes to driving short-term sales for industries like e-commerce and retail.

These findings emerged from a study by Facebook, Analytic Partners, the measurement and analytics firm, and GroupM.

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