Big desirability with no risk: Australia’s best travel marketing practices | WARC | The Feed

As travel takes off and Australian marketers spend big to get in front of revenge travellers, a behavioural science expert looks at how to get it right.

Why it matters

Post-pandemic, travel and destination marketers who tap into consumer behaviour and thinking that are now driven not by logic but by emotion and biases will strike marketing gold.

Takeaways