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Big desirability with no risk: Australia’s best travel marketing practices
19 July 2022
Big desirability with no risk: Australia’s best travel marketing practices
Purchase behaviour Transport & tourism (general) Australia

As travel takes off and Australian marketers spend big to get in front of revenge travellers, a behavioural science expert looks at how to get it right.

Why it matters

Post-pandemic, travel and destination marketers who tap into consumer behaviour and thinking that are now driven not by logic but by emotion and biases will strike marketing gold.

Takeaways

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