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Big desirability with no risk: Australia’s best travel marketing practices | WARC | The Feed
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19 July 2022
Big desirability with no risk: Australia’s best travel marketing practices
Purchase behaviour
Transport & tourism (general)
Australia
As travel takes off and Australian marketers spend big to get in front of revenge travellers, a behavioural science expert looks at how to get it right.
Why it matters
Post-pandemic, travel and destination marketers who tap into consumer behaviour and thinking that are now driven not by logic but by emotion and biases will strike marketing gold.
Takeaways
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