Better together: The story of brand partnership in Vietnam | WARC | The Feed

During a crisis such as the COVID-19 pandemic, partnership decisions must be challenged and scrutinised for flexibility and worthiness; rushing into a hasty partnership can only harm brand equity, says the planning director of a Vietnam agency.

Why it matters

Time and resources have to be invested in a partnership and a brand should ask itself key questions before embarking on one, such as whether a partnership platform is needed for the brand and who would make the best partners.

Takeaways