Better together: The story of brand partnership in Vietnam | WARC | The Feed
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Better together: The story of brand partnership in Vietnam
During a crisis such as the COVID-19 pandemic, partnership decisions must be challenged and scrutinised for flexibility and worthiness; rushing into a hasty partnership can only harm brand equity, says the planning director of a Vietnam agency.
Why it matters
Time and resources have to be invested in a partnership and a brand should ask itself key questions before embarking on one, such as whether a partnership platform is needed for the brand and who would make the best partners.
Takeaways
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