Behind Tesco’s turnaround triumph | WARC | The Feed
The Feed
Daily effectiveness insights, curated by WARC’s editors.
You didn’t return any results. Please clear your filters.

Behind Tesco’s turnaround triumph
In 2015, Tesco – the UK’s biggest supermarket chain – was a brand in fundamental decline. The turnaround strategy required encompassed many areas of the Tesco business from improving product quality, to customer service, to repairing brand trust.
Why it matters
As a household name brand with a huge market share, it can be difficult to turn around a decline. But Tesco proves that with decisive leadership, patience and creativity, reinventing a huge brand is possible.
Lessons
This content is for subscribers only.
Sign in or book a demo to continue reading WARC’s unbiased, evidence-based insights that save you time and help you make marketing choices that work.
Email this content