Behind Mastercard’s ‘True Name’: focusing on trans inclusion | WARC | The Feed

Mastercard prioritised inclusion for the trans and gender non-conforming community with its ‘True Name’ product (and a campaign that ranked second on the 2022 WARC Rankings); in an exclusive interview with WARC, Mastercard’s executive vice president of brand strategy and innovation, Cheryl Guerin, and the McCann New York team opened up about the insight that caused a eureka moment, a new frontier of financial inclusion, and the importance of earned media as a measure of cultu