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B2B marketing resilience is lacking | WARC | The Feed

B2B marketing resilience is lacking
04 November 2021
B2B marketing resilience is lacking
Marketing to B2B audiences Customer centricity Managing the marketing function

Organisations continue to struggle with huge gaps in B2B marketing capabilities and competencies, according to a panel at a recent Forrester B2B Summit.

Why it matters

Leaders must ensure organisational B2B marketing capabilities and competencies constantly evolve to meet changing buyer, customer and business needs.

Takeaways

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