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B2B marketing: How Lenovo shaped marketing strategy for its service-led transformation
15 April 2021
B2B marketing: How Lenovo shaped marketing strategy for its service-led transformation
Marketing to B2B audiences PCs, computing Customer experience

Bhaskar Choudhuri, Asia Pacific chief marketing officer of Lenovo PCs and Smart Devices speaks to WARC about the rare opportunity to work on the B2C and B2B segments simultaneously and how its marketing initiatives are unified under the global company vision of “smarter technology for all”.

Key insights

  • Lenovo’s focus on customer experience through its product design and marketing underlines the company’s B2B marketing.
  • PR is important to launch a product and to inform customers’ view of a brand on issues like governance and leadership.
  • One big shift for B2B brands in 2021 will be marketing technology and data-driven...

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