Brand building is firmly back on the B2B boardroom agenda with 61% of respondents saying brand is now considered a strategic business priority for their CEO and board members, according to a recent report from Transmission.

The survey of 500 B2B marketing leaders worldwide examines the relationship between brand and the boardroom, key challenges and barriers to brand building success, the risks and realities of building a purpose-driven B2B brand, the role of employee insights in brand building as well as the top brand building priorities for the year ahead.

Why it matters

For too long, B2B...