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B2B marketers are prioritising brand | WARC | The Feed

B2B marketers are prioritising brand
18 August 2022
B2B marketers are prioritising brand
Brand equity & strength Brand purpose Corporate social responsibility

Brand building is firmly back on the B2B boardroom agenda with 61% of respondents saying brand is now considered a strategic business priority for their CEO and board members, according to a recent report from Transmission.

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