B2B marketers are becoming “growth drivers” | WARC | The Feed

Business-to-business (B2B) marketing has undergone a profound shift from being a simple “enabler” of sales and growth to playing a central role in boosting market share, disrupting industries and moving brands into new geographies.

This learning came from a survey of senior B2B marketers - representing firms with $250m+ in annual revenue, and skewing towards companies with yearly sales of $1bn+ - by Stein IAS, a B2B agency, working with The Effectiveness Partnership, a consultancy, and WARC.

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