According to Dan Masquelier, Partner/MD at Cormis, the time is now right for marketing teams, brands and businesses – both large and small – to reap the benefits that can be gained by re-thinking the ‘crisis footing’ response.

Why it matters

Finding a crisis-ready but sustainable workflow system has become an imperative for marketing teams during COVID-19, with team burnout now commonplace as the pandemic continues to rage 12 months in.

Three ways to take back control

1. Structure to enable flexibility: An agile culture enables companies not only to be more responsive but also to take the considered risks that...