Avoiding burnout: Sustainable workflows in a crisis | WARC | The Feed
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Avoiding burnout: Sustainable workflows in a crisis
According to Dan Masquelier, Partner/MD at Cormis, the time is now right for marketing teams, brands and businesses – both large and small – to reap the benefits that can be gained by re-thinking the ‘crisis footing’ response.
Why it matters
Finding a crisis-ready but sustainable workflow system has become an imperative for marketing teams during COVID-19, with team burnout now commonplace as the pandemic continues to rage 12 months in.
Three ways to take back control
- Structure to enable flexibility: An agile culture enables companies not only to be more responsive but also to take the considered risks that...
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