AVOD reach hits new high in UK, France, and US | WARC | The Feed

The penetration of free advertising video-on-demand (AVOD) and broadcaster video-on-demand (BVOD) services reached a new high in the UK, France, and the United States in 2020, according to data from market analysts Ampere.

Why it matters

Ad-free subscription services like Netflix and Disney+ saw rapid growth last year as audiences want more choice and flexibility in their video content. However, the number and cost of subscriptions are increasing, meaning free but ad-supported services are proving increasingly attractive to consumers.