Autos’ new look: The Thai car market post-pandemic | WARC | The Feed

The COVID-19 pandemic may have impacted Thailand’s car market last year but Delphys Hakuhodo’s Chutima Wiriyamahakul and Krittamate Wuthimatheekul say the industry is bouncing back strongly with new initiatives.

Why it matters

The COVID-19 pandemic led to showroom traffic falling off a cliff for both volume and premium car brands in Thailand. To counter plunging sales, brands, dealers and salespeople responded with new ideas and practices.

Takeaways