Automotive, retail and travel account for half of 2020 adspend decline | WARC | The Feed
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Automotive, retail and travel account for half of 2020 adspend decline
Out of the 19 product categories monitored by WARC globally, the automotive sector was estimated to have suffered the largest absolute decline in 2020. Advertising investment by automobile brands fell by $11.0bn from 2019.
Why it matters
Brands across the world cut their advertising spend heavily during the coronavirus outbreak, but this impact was uneven across sectors. The three sectors most affected by 2020’s fall in adspend - automotive, retail and transport & tourism - account for one-half of 2020's total decline in investment, for a total loss of $29.9bn. As a result, it will take...
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