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01 December 2020
Automotive, retail and travel account for half of 2020 adspend decline
Alcoholic drinks industry (general)Automotive industry (general)Business & industrial (general)
Out of the 19 product categories monitored by WARC globally, the automotive sector was estimated to have suffered the largest absolute decline in 2020. Advertising investment by automobile brands fell by $11.0bn from 2019.