Auto, tech and telco brands are most appropriate sport sponsors | WARC | The Feed

Consumers think auto, tech and telco brands are the most appropriate sponsors of professional sports clubs, leagues and athletes, according to a survey across 17 markets by YouGov.

Why it matters

Sports sponsorship is attractive to many advertisers as it offers an opportunity to reach large audiences and while the pandemic caused widespread disruption, new performance-driven models have since emerged.