Authentic Aussie products get the thumbs up | WARC | The Feed

Authentic Aussie products get the thumbs up

More than four in five (86%) Australians say buying Australian-made products is important to them.

That’s according to market research company Roy Morgan, which also found that just 2% of those surveyed said this wasn’t important.

Why it matters

There’s a feelgood factor associated with buying Australian – an instant boost for relevant brands. “A large majority of four in five Australians indicated feeling a positive emotion when they buy Australian-made products,” says Roy Morgan CEO Michele Levine. 

Key stats 

• Two-thirds (67%) of Australians say they ‘often’ or ‘always’ buy Australian-made products. 
• One-third (35%) also claim to purchase more Australian-made products now than before the pandemic.
• At 99%, the ‘Australian Made’ logo has the highest recognition of any certification mark in Australia.
• Attributes associated with the logo include: supporting local jobs and employment (97%), safe (94%), high quality (94%), reliable (93%), use of ethical labour (90%), good value (85%), sustainable (80%), expensive (80%) and environmentally friendly (80%).

Sourced from Roy Morgan

[Image: Australian Made video still]