Authentic Aussie products get the thumbs up | WARC | The Feed
The Feed
Read daily effectiveness insights and the latest marketing news, curated by WARC’s editors.
You didn’t return any results. Please clear your filters.
Authentic Aussie products get the thumbs up
More than four in five (86%) Australians say buying Australian-made products is important to them.
That’s according to market research company Roy Morgan, which also found that just 2% of those surveyed said this wasn’t important.
Why it matters
There’s a feelgood factor associated with buying Australian – an instant boost for relevant brands. “A large majority of four in five Australians indicated feeling a positive emotion when they buy Australian-made products,” says Roy Morgan CEO Michele Levine.
Key stats
- Two-thirds (67%) of Australians say they ‘often’ or ‘always’ buy Australian-made products.
- One-third (35%) also claim to purchase more Australian-made products now than before the pandemic.
- At 99%, the ‘Australian Made’ logo has the highest recognition of any certification mark in Australia.
- Attributes associated with the logo include: supporting local jobs and employment (97%), safe (94%), high quality (94%), reliable (93%), use of ethical labour (90%), good value (85%), sustainable (80%), expensive (80%) and environmentally friendly (80%).
Sourced from Roy Morgan
[Image: Australian Made video still]
Email this content