Australia’s total TV market posts A$3.85bn in ad revenue for year to June 2021 | WARC | The Feed

Australia’s total TV market posts A$3.85bn in ad revenue for year to June 2021

The total Australian TV market, which includes metropolitan free-to-air, regional free-to-air, subscription TV and Broadcaster Video on Demand (BVOD) and excludes SBS, recorded a 12% rise in combined revenue to A$3.85 billion for the year to June 2021, compared to the same period ending June 2020, according to ThinkTV.

Why it matters

Australians have turned to TV during the COVID-19 pandemic to watch everything from trusted, timely news and light relief, to entertainment and to cheer on their favourite sports teams, resulting in an increase in viewing that is reflected in the growth of total TV revenue over the past half and full year.

Key insights

• BVOD outpaced total TV revenue’s 12% increase in the 12 months to June 2021 by soaring 63%.
• In the six months to June 2021, TV ad revenues were A$1.9bn, up 27.2% compared to the same period ending June 2020.
• Total revenue for metropolitan free-to-air networks was A$1.3bn in the June half, up 25.8%.
• For the 12 months, metropolitan free-to-air advertising revenue was A$2.6bn, or 11.5% higher.
• BVOD platforms 7plus, 9Now, 10 Play, Foxtel Go, Foxtel Now and Kayo continued to perform strongly, with BVOD revenue up 74.8% to A$145m in the June half.
• BVOD revenue for the total financial year was A$278m, up 63.4% year-on-year.

Quote

“BVOD continues its impressive run as Australia’s fastest-growing media channel with a growth rate exceeding all expectations and the same period last year when BVOD shot up 32%” – Kim Portrate, CEO, ThinkTV.

Sourced from ThinkTV