Australia’s OOH industry reports 39% drop in 2020 revenue

Australia’s out of home (OOH) industry saw a total decrease of 39.4% on net media revenue in 2020, down to A$566.5 million, from A$935.5 million for 2019.

According to the Outdoor Media Association (OMA), which represents approximately 80% of the OOH industry, the COVID-19 lockdowns across the country along with economic conditions have been cited as the main factors contributing to the significant reduction for the industry.

Within the total, the share of Digital Out of Home (DOOH) edged up to account for 56.1% of total net media revenue, a slight increase on the 55.8% recorded last year.

OOH category breakdown (2020 vs 2019)

• Roadside billboards (over and under 25 square metres) - A$272.2 million vs. A$369.4million
• Roadside other (street furniture, bus/tram externals, small format) - A$153.2 million vs. A$266.5 million
• Transport (including airports) - A$62.4 million vs. A$169.4 million
• Retail, lifestyle and other - A$78.7 million vs. A$130.2 million