August maintains strong recovery in marketing budgets | WARC | The Feed

Marketing budgets continue to expand strongly in Europe and the Americas while Asia Pacific is seeing growth accelerate, according to the latest figures from WARC Data's Global Marketing Index (GMI).

Why it matters

The coronavirus pandemic caused a rapid cut in advertising budgets but the recovery continues to accelerate. All three regions and all six media analysed are seeing a strong performance following COVID-19 disruption.

Takeaways