A smart and holistic approach to audio advertising can drive meaningful value for brands and help them to reach consumers under an “onslaught” of visual content.

What’s the evidence?

A 2019 Ipsos study ‘The Power of You’ found that sonic brand cues have a stronger impact on consumer attention than their visual counterparts. Separately, a Neuro-Insight study commissioned by digital radio platform Pandora concluded that audio advertising elicits a stronger emotional response in the part of the brain related to long-term memory compared to other media.

What’s new in audio?

• Digital audio measurement is being transformed,...