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20 October 2021
Audiences use an average of five video streaming services
Digital media consumptionOnline video audiencesVideo on demand
Audiences use an average of five video streaming services and this number is steadily increasing, according to the latest data from media analysts Omdia.
Why it matters
Video streaming is getting more competitive as new services launch and more content is being distributed. While audiences are steadily using more, services may need to start focusing on new audience segments, like older consumers, to continue their growth.